Service design

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

Create constancy of purpose for continual improvement of products and service to society, allocating resources to provide for long range needs rather than only short term profitability, with a plan to become competitive, to stay in business, and to provide jobs.  … Demming’s first principle

I think I know what you were getting at: thinking about the long-term and systemic effects of design decisions, but we must be wary about the economics. Profitability only comes when we take a customer-centric perspective. How might we provide for long range needs AND achieve short-term profitability (start-ups would love this question…)


Thanks to: Find more information about this video on, SDN Corporate members and UK National Chapter representatives.

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